Deep Dive: MTN Mobile Money (MoMo)

Table of Contents

• The Start

• Revenue Model and ARR

• Why MoMo Works - What Sets It Apart?

• Target Market

• How Do They Acquire Customers?

• Competitor Landscape

• Gaining Traction

• PESTEL, Porter’s Five Forces, Moat & SWOT

• Customer Value Proposition

• Market Outlook

What launched as a simple mobile money transfer service, MTN Mobile Money (MoMo) has grown into a comprehensive digital financial platform serving millions of users across Africa, with a strong presence in South Africa.